E-commerce Marketing

How to Market Cosmetics Products for an E-Commerce Website?

E-Commerce is on a roll, especially in 2020, when the world is at a standstill due to the COVID-19 pandemic. People have not stopped using cosmetics and are looking for their favorite products online.

That’s exactly why you should be doubling down on your marketing efforts and make sure your cosmetic eCommerce store reaches the target audience at the right place and at the right time.

In this post, we are going to talk about some of the ways you can use to market your products and drive traffic to your eCommerce website. Let’s get started, shall we?


8 Ways to Market Your Cosmetics Products in 2020

Here are the 8 ways to market your cosmetics eCommerce store in 2020.


  1. Use Video Content

    Video is the most consumed content online. You can create videos of your eCommerce store and how people can buy products from it. You can also showcase your products using effective influencer marketing tactics as well. Make sure the video is high-quality, engaging, and slightly filled with humor.

  2. Facebook Live

    Facebook’s organic reach has gone down the drain. But, brands that are streaming live on the platform are still able to generate enough traction. Facebook Live can be used to make your target audience get acquainted with your cosmetic products. You should have a plan before you go Live. You must know what it is you want to say on the live stream and what products you want to showcase.

  3. Online Community

    It is highly recommended to build a community around your eCommerce store. People like to buy from online stores that they really know. And an online community is an opportunity that will help you get closer to your audience and strengthen the business-customer relationship as well.

  4. Instagram

    Instagram is where cosmetic products and all content related to the niche flourish. This social media platform is photo-centric and must be used to gain exposure online. You will very easily find an audience that is interested in beauty and fashion products. Optimizing your bio and mentioning the eCommerce website URL on it is highly recommended.

  5. Pinterest

    Pinterest is a social media platform your target audience loves. People pin their favorite posts to later share them with their friends. Making shareable content and pushing it on Pinterest can really drive a solid stream of online traffic to your eCommerce website.

  6. Run Contests

    Who doesn’t like to partake in a competition that promises exciting prizes? You must definitely run online contests on social media platforms to help your eCommerce store get recognition and also drive traffic to it. The contests must be easy to participate in and should have an incentive worth participating in the first place.

  7. SEO for eCommerce Website

    Since your eCommerce website is going to be the hub of all online marketing campaigns, you must make sure it is well-optimized for search engines and user experience. We highly recommend consulting an SEO professional for this matter as it is quite a skill to get SEO right for any website.

  8. Blogging

    Online users, especially, fashionistas are always looking out for solutions to their fashion or beauty-related problems. You can leverage the power of blogging to help them and also influence their purchasing decisions. Blogging is a very cost-effective way to get organic traffic.


Over to You

There you have it.

We have shared some of the most effective ways of marketing cosmetic products online and driving traffic to your eCommerce website. We hope this piece of content brought great value to you. Let us know if you have questions unanswered. Put them down in the comments section and we will get back to you in no time!